Well...once bitten, twice shy...as the saying goes...
still worried my Etsy Shop could close
at anytime.
In spite of all of my 'upset' with the recent
changes...I think I've decided I don't want to 'voluntarily' close this shop...
I've had it for five years and have built a loyal customer base...
But, I have come to realize that I need
to expand my online art business to other sites.
I was under the mistaken impression that it was
necessary to devote all of my time and resources
to one shop and make it the best shop I could
possibly make it.
And while I have made some very nice sales and
built a loyal following on Etsy, I also put myself
and my business in the hands of a single site that I had
very little control of.
So...here I am, at what should be my busiest time of
year, starting once again...from scratch.
I am not complaining, mind you, it's just a "lesson
learned". "Don't put ALL of your eggs in one 'basket'."
For one thing, I am having to learn a whole new set
of do's and don'ts...what works and what doesn't
on the new sites I have recently joined.
I plan on staying with all of the shops I currently have
and
as and, if, they are...until after the first of the year.
I know it is mostly duplicates offered on all three sites...
the reason being...
I wanted to see which site I thought would
best suite my needs.
All of the sites are now based on 'relevancy' rather than 'recency'...
which basically means...
I have to learn and implement a lot of SEO...and do a lot
of promoting to get any of my sites seen.
But..since all these sites are owned by someone else...
(I just basically 'rent' space there)
I made the ultimate decision to open expand my current website
to include a small 'shop'
in early 2013.
It's too late in the season to have to worry about trying to
bring customers to a brand new website...
and besides..
I need to concentrate on the shops I currently have
if I have any kind of business this holiday season...
but
I want to 'CONTROL' my own online destiny
and I think the best place to do that would have to be
my OWN Shop on my own website.
So...decision made...hope everyone has a great holiday season...
especially my fellow online sellers!!